Meet Tina.
Tina has been doing nails for more than 35 years. Her salon — Tina's Natural Nails, Hair & Spa in Rochester — brings nails, hair, and waxing under one roof, with a 4.7-star rating across 100+ Google reviews and clients who've been coming back for decades. The work was never the problem.
The problem was that the internet had lost track of her. Our first audit pass found her business information disagreeing across 20+ online listings — including a maps app routing new clients to an address she'd left. Two websites competing with each other. A booking app messaging clients so often that people said something. None of it visible from inside the salon; all of it quietly costing her customers.
That's exactly the kind of business the fund exists for — and it's why every engagement starts with an audit, not an ad budget.
Shipped so far
- Two competing websites consolidated toward one
- Dead social links repaired across her site
- Privacy and terms pages published
- Pricing rebuilt as a real, searchable menu with current prices
- Booking-app messaging reined in (clients noticed that, too)
Up next
So her full business name routes new clients to the right door.
Every listing and review platform corrected to one verified name, address, and phone.
Brand identity, campaigns, online gift cards, and a dashboard Tina can run herself.
Full before-and-after numbers publish when the sprint closes. For the full story of what we found — and why some version of it is probably happening to most local businesses — read the field notes.
Follow Tina's story — and lift the next one
Read the field notes from week one, and back the fund that makes this work possible.
Note: the fund runs through Zipline Creative, a local business — so contributions are not tax-deductible. Every dollar is accounted for by a fractional CFO.