Writing
Playbooks and field notes on building brands, systems, and growth for small businesses — and the story of the Lift Up Local Fund.
The Internet Lost Track of This Salon. It's Probably Losing Track of Yours.
87% of consumers have encountered wrong business info online, and 62% walk away when they find it. What a first-week audit of a beloved Rochester salon found — and how the Lift Up Local Fund is fixing it.
Read →How the Lift Up Local Fund Works
A community-backed way to grow local businesses priced out of the systems and marketing that would get them found. How nominating, backing, and lifting works — and how we report back on every dollar.
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