Brand Ops · fractional marketing director

A part-time marketing director, for a business that needs one but not full time.

Every month I plan your marketing, run it or direct whoever does, and tell you in plain English what worked and what to stop paying for. One fixed monthly price. Rochester, NY and remote.

From $1,200 a month · 3-month start, then month to month


Who it's for

Owner-led, busy, and spending money on marketing nobody owns.

You don't need a department. You need one person who decides what's worth doing this month, makes sure it gets done, and can tell you whether it worked.

  • You're spending real money on marketing, ads, tools or an agency
  • Nobody can say what's working and what isn't
  • The owner is the one holding it all together, after hours
  • A full-time marketing hire is more than the work needs right now
What a month looks like

Plan, run, report. Every month.

01

Plan

One page at the start of each month: what we're doing, why, and what it should change. Built from your numbers and your goals, not a template.

02

Run

Your listings, website, social, email and campaigns, done by me or directed by me if you already have people or vendors.

03

Report

A plain-English report at month end: what happened, what it cost, and what to change. Including when the honest answer is to stop paying for something.

Plans

Three levels. Pick by how much you need owned.

The price is fixed each month. Hours are a guide to the size of the role, not a meter running.

Lite · ~8 hrs/mo

Keep the basics right

Your Google profile, listings and reviews kept accurate and active, one monthly plan, one monthly report. For a business whose marketing mostly needs to stop leaking.

$1,200/mo
Core · ~16 hrs/mo

Run the marketing

Everything in Lite, plus content, email and campaigns run each month, tracking so you can see what each one brings in, and a monthly check-in call.

$2,500/mo
Lead · ~30 hrs/mo

Own the function

Everything in Core, plus managing vendors, agencies or staff, budget planning, and a seat at your planning meetings. The closest thing to a marketing director on staff.

$4,500/mo

Need a one-time fix first? Start with the Presence Fix ($349) or the 14-Day Growth Sprint.

Work on file

See it in practice.

The social work for Tina's Natural Nails Hair & Spa in Rochester shows the rules I run by: every price and quote traced to its source, nothing posted without the owner's approval. Client reviews are on Clutch.

Book a free call
Questions

Before you call.

How much does a fractional marketing director cost?

Here, $1,200, $2,500 or $4,500 a month, depending on how much of the role you need owned. The price is fixed each month, so there's no hourly meter to watch.

How is this different from an agency?

An agency sells you its services. I work on your side of the table: I set the plan, decide what's worth doing, do or direct the work, and tell you plainly what happened, including when the answer is to spend less.

When does part-time make more sense than a full-time hire?

When marketing needs an owner but not 40 hours a week of one. If you're spending money, can't see what's working, and the owner is holding it together at night, that's usually the moment.

Is there a contract?

Three months to start, because that's how long it takes for the work to show in your numbers. After that it's month to month, and either of us can end it with 30 days' notice.

Do you work outside Rochester?

Yes. Most of the work is remote. Rochester-area businesses can meet in person.